Top 5 Personalization Apps in Bulgaria: Q1 2025 Performance

In the first quarter of 2025, the top personalization apps in Bulgaria exhibited varied performance trends across downloads, revenue, and active users. Here's a closer look at how these apps fared on a unified platform, combining both iOS and Android metrics, based on data from Sensor Tower.

Zedge™ Wallpapers & Ringtones saw a peak in weekly downloads at 6.1K in mid-January, followed by a gradual decline to around 2.9K by March's end. Revenue peaked at approximately $342 in the week of January 13 and experienced a downward trend, closing the quarter at $182. Active users started strong at 59.7K in January, dropping to 29.5K by the end of March.

Minimal Watch Faces experienced a decline in downloads from 1.3K at the start of the quarter to 177 by the end. Revenue followed a similar pattern, peaking at $37 in early January and dwindling to $7 by March. However, active users showed resilience, peaking at 1.5K in early March before settling at 895.

USB Screen Share - Phone to TV maintained a steady download rate, fluctuating between 80 and 131 weekly downloads. Revenue saw growth, with a notable peak at $48 in mid-March. Active users remained stable, peaking at 394 in late March.

Gaming Mode - Game Booster PRO showed a consistent increase in downloads, reaching 754 in early March. Revenue remained modest, peaking at $35 in mid-January, and active users increased steadily, reaching 917 in early March.

Niagara Launcher ‧ Home Screen had a modest download rate, with a significant spike to 120 by the end of March. Revenue fluctuated, peaking at $30 in early March, while active users saw growth, closing the quarter at 949.

For more detailed insights and analysis, explore Sensor Tower's comprehensive data.